Saturday, 31 July 2010

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  • Published on: 2012-10-31
  • Binding: Paperback

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Thursday, 22 July 2010

[M215.Ebook] Download Ways of the Strega: Italian Witchcraft - Its Lore, Magick and Spells (Llewellyn's World Religion & Magick Series)

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  • Binding: Paperback

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Saturday, 17 July 2010

[G791.Ebook] Free PDF The Mummy's Foot, by Theophile Gautier

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The Mummy's Foot, by Theophile Gautier

I had entered, in an idle mood, the shop of one of those curiosity venders who are called marchands de bric-�-brac in that Parisian argot which is so perfectly unintelligible elsewhere in France. You have doubtless glanced occasionally through the windows of some of these shops, which have become so numerous now that it is fashionable to buy antiquated furniture, and that every petty stockbroker thinks he must have his chambre au moyen �ge.

  • Published on: 2015-09-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .6" w x 6.00" l, .11 pounds
  • Binding: Paperback
  • 24 pages

About the Author
Pierre Jules Th�ophile Gautier was a French poet, dramatist, novelist, journalist, and literary critic. He was a contributor to various journals, most notably to La Presse. He was director of Revue de Paris from 1851-1856. During this time, Gautier left La Presse and became a journalist for Le Moniteur Universel. Gautier acquired the editorship of influential review L'Artiste in 1856. In 1862 he was elected chairman of the Soci�t� Nationale des Beaux-Arts. During the Franco-Prussian war, Gautier made his way back to Paris. He remained with his family throughout the invasion and the aftermath of the Commune, eventually dying in 1872 of a cardiac disease.

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7 of 7 people found the following review helpful.
A Great Gothic Tale
By Luxx Mishley
The Mummy's Foot by Th�ophile Gautier is a traditional and charming Gothic tale. Gautier tells the tale of an aristocratic Frenchman who purchases a mummified foot to be used as a paperweight in a curiosity shop. The foot, which is taken from Princess Hermonthis, is more than what it seems, and inspires a fantastic nocturnal journey for its new owner.

1 of 1 people found the following review helpful.
Short Gothic Tale
By Richard
The Mummy's Foot is mediocre, because the plot line is so predictable. I enjoyed reading the description of the antique shop where Gautier describes it as having only two authentic items: dust and cobwebs. It is well written; his prose is very powerful and very visual. You can really see the shop, its owner, and the protagonist's flat. Otherwise, the plot follows the traditional trajectory of someone who purchases and item from a dubious shop with an equally dubious shopkeeper. There is magic, of course, but nothing spectacular about the tale.

0 of 0 people found the following review helpful.
Three Stars
By Yibbie
Very weird twist

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Friday, 16 July 2010

[V854.Ebook] Download PDF The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter), by Marty Neumeier

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The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter), by Marty Neumeier

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.

At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

  • Sales Rank: #58085 in Books
  • Published on: 2015-08-09
  • Released on: 2008-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .70" w x 5.20" l, .0 pounds
  • Binding: Paperback
  • 160 pages

Review

“Marty Neumeier does it again: with his finger firmly on the future of branding, he shreds conventional marketing wisdom. Read this book!”

– NIRAJ DAWAR, author of�Tilt, professor at the�Ivey Business School

“The Brand Flip�will absolutely be the new bible for branding. It goes immediately onto my list of the top books I’ve ever read.”

–JOHN SPENCE, AUTHOR OF�AWESOMELY SIMPLE�AND “TOP 100 BUSINESS THOUGHT LEADER”

“An exhilarating dive into the big new truth: companies don’t make brands, customers do.”

–ROBERT JONES, STRATEGIST AT�WOLFF OLINS�AND PROFESSOR AT�UNIVERSITY OF EAST ANGLIA

“Timeless marketing wisdom applied to a tricky future.”

–ROGER MARTIN, MANAGEMENT THINKER, AUTHOR OF�THE DESIGN OF BUSINESS

“Marty Neumeier is a master storyteller, making this powerful book as enjoyable to read as it is illuminating. The psychology of consumers has fundamentally changed over the last decade. Marty takes the 'daunting' out of the daunting task of adapting to this change.”

–KIT YARROW, PH.D, CONSUMER PSYCHOLOGIST AND AUTHOR OF�DECODING THE CONSUMER MIND

Insight! Marty Neumeier brings incisive clarity to that disorienting encounter between real people, societal change, and business strategy. Just flip!

–RIC GREF�, EXECUTIVE DIRECTOR OF�AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN

“Marty Neumeier brilliantly groks how changes in the ‘human capital’ of customers can transform the brand equity of products and services. THE BRAND FLIP is the investment manual for marketers who want to make that human capital even more valuable.”

–MICHAEL SCHRAGE, AUTHOR OF�WHO DO YOU WANT YOUR CUSTOMERS TO BECOME?

�“Get smart: Read THE BRAND FLIP and learn a) why customers want to take over your brand, and b) how to help them do it.”

–GREG PETROFF, CHIEF EXPERIENCE OFFICER AT�GE


About the Author

Marty Neumeier�is an author, designer, and business adviser. His previous “whiteboard” books includes�The Brand Gap, widely considered the foundation of modern brand-building;�ZAG, named one of the “top hundred business books of all time” for its insights into brand strategy;�The Designful Company, a guide to building a culture of nonstop innovation; and�The 46 Rules of Genius, which lays out a universal map to innovation mastery.

��

In 1996, Neumeier founded�Critique�magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, Adobe, Google, and Twitter to help advance their brands and cultures.

���

Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design.





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5 of 5 people found the following review helpful.
The choice: companies “can leap into the future and possibly land on their feet” or wait to be run over by the competition
By Robert Morris
I have read and reviewed all of Marty Neumeier's previously published books and thus was eager to read his latest in which he explains how and why "customers now run companies -- and how to profit from it." We all realize that, in recent years, there has been a major paradigm shift that transferred majority control of the purchase process from seller to buyer. I cannot recall a prior time when buyers were better informed, less patient, and more demanding than they are now.

This is what Neumeier has in mind when observing, "The best customers are no longer consumers or market segments or tiny blips in big data. They're individuals with hopes, dreams, needs, and emotions. They exercise judgment, indulge in whims, express personal views, and write their own life stories. They're proactive, skeptical, and creative. They've reached the top of Maslow's Pyramid, where the goals are autonomy, growth, and fulfillment. They don't 'consume.' HAVING more runs a distant second to BEING more." The implications of this "flip" are numerous and of immense significance. The new caution is "caveat vendit" (seller beware) and while it may be implicit, it is certainly emphatic.

To what does the title refer? The aforementioned transition is part of the answer but there are other issues as well. In each of the 18 chapters, Neumeier examines an individual flip -- "an accepted business truth upended by technological change. These individual flips add up to the overall flip." He hastens to add, "Yet this book is not just a description of change, but a prescription for it." If I understand Neumeier on this point (and I may not), marketing must become so customer-centric that a buyer and the given brand are indistinguishable.

I agree with Neumeier that the term "brand" remains the essence of Peter Drucker's assessment that (a) business has only one valid purpose: to create a customer; and if so, (b) business has only two basic function s: innovation to produce better products and marketing to tell the stories that sell them." In fact, Drucker's vision was for marketing to make selling "superfluous."

Neumeier lists "10 New Realities" (Pages 8-17) and then shifts his attention to the aforementioned individual flips in sequence. Each suggests one of probably several dozen disruptions of the traditional seller-buyer relationship. He also provides a list of "25 Intangibles That Add Value." I urge marketers who read this book to use this list to conduct a candid assessment of their own brand whatever it may be...and do so within the framework of the new realities.

These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Neumeier’s coverage:

o 10 New Realities (Pages 8-17)
o 25 Intangibles That Add Value (26)
o The Power of Loyalty (31)
o Anatomy of a Mom Blogger (46)
o Customers: Identity, Aims, and Mores (49)
o The Authenticity Scorecard (55)
o Onlyness Is the Secret of Positioning (60)
o Ritz-Carlton Service Values (67)
o Touchpoint Menu (72)
o Brand Experience Map 78)
o What Can You Fix? (82)
o The Seven Enemies of Simplicity (102)
o Purchase Funnel (121)
o Brand Commitment Scale (125)
o Brand Commitment Survey (126)
o Take-Home Lessons (131-133)

Who will derive the greatest benefit from this book? Although the target market may seem to be marketers, that would be an incorrect assumption. I propose three working assumptions. First, that all organizations need effective leadership at all levels and all areas of the given enterprise. Next, that the healthiest organizations have a workplace culture within which personal growth and professional development are most likely to thrive. Finally, that as Peter Drucker suggests, the most successful organizations will produce better products and/or services [begin italics] perceived by their customers [end italics] to offer the greatest value in combination with a purchase experience that is [begin italics] perceived by their customers [end italics] to be most convenient and most pleasant.

Those who will derive the greatest value from this book will probably be in one of two groups: those in companies annually ranked among the most highly regarded and best to work for as well as most profitable with the greatest cap value in their industry, and, those who aspire to be associated with a such company.

The stakes are high, as Neumeier indicates:

o The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.
o Loyal customers spend 33 percent more than new customers.
o The probability of selling to a new customer is only 5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.
o Customers that have an emotional connection to a company are 4 times as likely to do business with it.
o In many categories, the most loyal 10 percent of customers generates 50 percent of the revenue.
o In some sectors, a 2 percent increase in loyalty is equivalent to a 10 percent cost reduction.
o A 5 percent increase in customer retention can mean a 30 percent increase in profits.
o A 5 percent increase in loyalty can mean a 95 percent increase in profits over a customer’s lifetime.

I think this is Marty Neumeier's most valuable book...thus far. His insights and counsel will have wider and deeper impact because they have wider and deeper relevance to any organization, whatever its size and nature may be. THE BRAND FLIP is a brilliant achievement. Bravo!

4 of 4 people found the following review helpful.
and "Make it incredibly easy for customers to notice it
By Marc Andreozzi
Marty you FLIPPED me! "Don't compete. Differentiate".....and "Make it incredibly easy for customers to notice it, choose it, and share it with friends." The previous are the 2 most powerful take homes for me from this great book. Just think about how much energy we spend (and waste) on focusing on our competition (because we marketers and sellers are competitive beasts) especially today as we are in the digital world that is heavily influenced by social media. So keep flipping by proclaiming your rarity each day and in unlimited ways with uninhibited childhood enthusiasm fueling your creative ideas......You will feel this as you read this book and begin envisioning a higher level of how to serve, support, sell, and communicate your brand. This is one of those rare books that sales organizations need to buy for their marketing department and sales forces......when I was in pharma and biotech I was handed quite a few books and Brand Flip trumps them all!

2 of 2 people found the following review helpful.
Simple. Brilliant. The new principles of branding.
By Tobias Dahlberg
With Brand Flip, Marty Neumeier delivers another smash hit, a much needed addition to the stock of branding literature available. As before, with his whiteboard books, Marty has distilled several bookshelves worth of wisdom into a crystal clear, concise format - filled with powerful ideas and principles. Like great design, Marty's books stand out thanks to their simplicity and beauty, making most business books appear poorly structured and complex - almost like old Microsoft software.

Brand Flip delivers the best in brand thinking in a mere two hours. I only wish this book would be widely read by everyone working with branding, i.e. everyone in business.

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Saturday, 10 July 2010

[A578.Ebook] PDF Download IB Mathematics Standard Level (Oxford IB Diploma Programme)

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IB Mathematics Standard Level (Oxford IB Diploma Programme)

  • Published on: 1600
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Monday, 5 July 2010

[F968.Ebook] Download How to Successfully Date a Married Man: Understanding and Abiding by the Rules, by Gloria Bonds

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How to Successfully Date a Married Man: Understanding and Abiding by the Rules, by Gloria Bonds

Gloria Bonds' How to Successfully Date a Married Man delivers a full dose of reality to the other woman on the ins and outs, the cons, and the expectations of dating a married man. She conducted more than 250 interviews with the largest sample population being women who were or are the "other woman." Husbands who are cheaters or who have cheated and wives who have experienced the pain of their husband's affairs make up the rest of the population size. Although she primarily targets the other woman, these interviews produced a collection of stories that revealed not only patterns of behaviors among married man who cheat, but a frame of reference among women who believe they can successfully cheat with, date, and have another woman's husband. The revelations made by both cheating husbands and the other women that date them in no way are meant to condone or promote cheating. How to Successfully Date a Married Man is an exploration in speaking the truth about dating a man who is married, the commonalities of these relationships, and the aftermath effects on the other woman, the married man and his wife. As the author writes, "There are lessons to be learned by all."



Gloria Bonds is an author and a PhD candidate in clinical psychology. Her professional and educational background in human relations and psychology has given her a broad base from which to approach various subject matters. Her master's capstone project examined the successful outcome of high school abstinence intervention programs without prior instruction on sexual media content. She is a member of The Writer's Center, The Association of Writers and Writing Programs, The Society of Children's Book Writers and Illustrators, The American Psychological Association, and The Association for Psychological Science. This is her first book. Future projects include; Nappy-G, a children's series, and The Struggle to Heal, which will be published next year. You may learn more about her work at www.gloriabonds.com. She lives in Springfield, Virginia with her two dogs, Will and Chandler

  • Sales Rank: #1970711 in Books
  • Brand: Brand: Dog Ear Publishing
  • Published on: 2012-07-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .43" w x 5.51" l, .54 pounds
  • Binding: Paperback
  • 188 pages
Features
  • Used Book in Good Condition

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3 of 3 people found the following review helpful.
Clear and Honest Analysis of Affairs
By TheBanshee
I eould recommend this book to all women who are in, or are contemplating, an affair with a married man. The book clearly outlines what these women are up against in a way that avoids being overly judgmental.
The title isn't to betaken literally. But the subject should be taken seriously. I wish I had been able to read this book when I was 21 and naive as they came. I'm a wife now (thankfully to a faithful man (he's 74 now and if he's having an affair, more power to him!) and I could identify strongly with both the other eoman and the wife. Bonds tells some pretty uncomfortable truths, but she is fair and her findings jive with my one drama-and-shame-filled experience with a married man. Ugh. Forty years later, I still hate that guy in principle. I just don't feel the pain anymore. I'd be in a loony bin if I did.
Anyway, read the book. It's good.

2 of 2 people found the following review helpful.
A man's perspective of this book
By james
I purchased this and several other books on the subject of being 'the other woman' because a female co-worker of mine is involved with a married man. As a male, I could understand his interests, whether I agree with what they are doing or not. On the other hand, I wanted to see a woman's perspective on what my co-worker may (or may not) be getting into. I have no romantic interest in my co-worker but we are on close enough terms that I wanted a book I could put in her hand and say something to the effect of 'Consider this...'.

I indicated that I bought several books on this subject from Amazon and this is one of two that I did pass on to my co-worker who thanked me after reading it. I believe this book would be beneficial to any woman who is involved with or is considering being involved with a married man. One of the single best points of this book is that it is not morally ambiguous. In fact, the first sentence of the preface begins with '... dating married men is both inappropriate and licentious'. Chapter two is clearly titled 'Avoid Dating a Married Man'. Some other books I saw were little more than paper backed versions of tawdry tabloid gossip but this book is authored in a way which leaves no reader wondering if there is a way to justify what she is involved in (or he, if a man should read this book). It clearly condemns married dating and offers a plethora of warnings in every chapter that a woman who dates a married man is headed for heartbreak at the very least. Author Dr. Gloria Bonds interviewed 250 women who dated married men and she compiled several lists which shed valuable light on this subject. One is a list of excuses that married men use to prolong or 'explain' their infidelity and another is a list of excuses that women give for dating married men. While these are not the only compilations included, they certainly are indicative of the book's content. Another strength is that this book clearly delineates how a boyfriend is not the same as an affair and lists why. My one criticism of this book is the title. It implies that the book is a 'how to' manual of how to conduct an affair which it is not. On the other hand, the book does address the subject of 'If one does date a married man then you should expect...' and it lists the obvious drawbacks that women face when romantically involved with someone who is married. This is definitely worth a read for the person facing temptation because it does not glorify adultery or make it look glamourous.

3 of 4 people found the following review helpful.
Great Read
By PeeJay Davis
The adage "don't judge a book by its cover" definitely applies to this. This book is NOT a how-to book but a must read for all women who are currently involved or considering involvement with a married man. This is a reality check and is written in such a way I found myself having compassion for the women who believed what they were being told. This is definitely a great read!

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Thursday, 1 July 2010

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A particular class of finite-state automata, christened by the authors "counter-free," is shown here to behave like a good actor: it can drape itself so thoroughly in the notational guise and embed itself so deeply in the conceptual character of several quite different approaches to automata theory that on the surface it is hard to believe that all these roles are being assumed by the same class.

This is one of the reasons it has been chosen for study here. The authors write that they "became impressed with the richness of its mathematical complexity" and that "a sure sign of gold is when profound mathematical theory interacts with problems that arise independently. And indeed it is noteworthy that the class of automata we shall discuss was defined more or less explicitly by several people working from very different directions and using very different concepts. The remarkable happening was that these definitions could not be recognized as equivalent until algebraic tools of analysis were brought to the field in the works of Sch�tzenberger and in the works of Krohn and Rhodes."

The theme of the monograph is the utility and equivalence of these different definitions of counter-free automata. Its organization follows the plan of taking up, one by one, each of a number of different conceptualizations: the historically important "nerve net" approach; the algebraic approach, in which automata are treated as semigroups; the "classical" theory based on state transition diagrams; the "linguistic" approach based on the concept of regular expressions; and the "behavioral" descriptions using symbolic logic. In each of these conceptual areas, the class of automata under study is found in a new guise. Each time it appears as yet another special case. The authors' burden is to show that all these definitions are in fact equivalent.

Care has been taken so that this research monograph can be used as a self-sufficient text. Notations have been defined carefully and always in the context of the discussion. Most of the chapters end with a substantial number of exercises. It is self-contained in that all concepts are defined, and all theorems used are, with one exception, either fully proved or safely left as exercises for the student.

  • Sales Rank: #3239528 in Books
  • Published on: 1971-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 6.00" l,
  • Binding: Hardcover
  • 192 pages

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Inferno (Robert Langdon), by Dan Brown

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Inferno (Robert Langdon), by Dan Brown

#1 WORLDWIDE BESTSELLER

Harvard professor of symbology Robert Langdon awakens in an Italian hospital, disoriented and with no recollection of the past thirty-six hours, including the origin of the macabre object hidden in his belongings. With a relentless female assassin trailing them through Florence, he and his resourceful doctor, Sienna Brooks, are forced to flee. Embarking on a harrowing journey, they must unravel a series of codes, which are the work of a brilliant scientist whose obsession with the end of the world is matched only by his passion for one of the most influential masterpieces ever written, Dante Alighieri's�The Inferno.�

Dan Brown has raised the bar yet again, combining classical Italian art, history, and literature with cutting-edge science in this sumptuously entertaining thriller.

  • Sales Rank: #86 in Books
  • Brand: By Dan Brown
  • Model: 29932842
  • Published on: 2014-05-06
  • Released on: 2014-05-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.52" h x 1.48" w x 4.17" l, 1.20 pounds
  • Binding: Paperback
  • 624 pages
Features
  • Inferno (Robert Langdon)

Amazon.com Review
Amazon Exclusive: Inside Inferno Explore the sights of Inferno alongside Robert Langdon in this exclusive first look at Dan Brown's latest thriller.

As Langdon continued on toward the elbow of the square, he could
see, directly ahead in the distance, the shimmering blue glass dial of the
St. Mark’s Clock Tower—the same astronomical clock through which
James Bond had thrown a villain in the film Moonraker.

The Tetrarchs statue was well known for its missing foot, broken
off while it was being plundered from Constantinople in the thirteenth
century. Miraculously, in the 1960s, the foot was unearthed in Istanbul.
Venice petitioned for the missing piece of statue, but the Turkish authorities
replied with a simple message: You stole the statue—we’re keeping our
foot.

Amid a contour of spires and domes, a single illuminated facade dominated
Langdon’s field of view. The building was an imposing stone fortress
with a notched parapet and a three-hundred-foot tower that swelled
near the top, bulging outward into a massive machicolated battlement.

Langdon found himself standing before a familiar face—that of Dante Alighieri.
Depicted in the legendary fresco by Michelino, the great poet stood before
Mount Purgatory and held forth in his hands, as if in humble offering,
his masterpiece The Divine Comedy.

� Amazon Exclusve: Additional Reading Suggestions from Dan Brown
  • The Divine Comedy: Volume 1: Inferno—(Penguin Classics)
  • The Singularity Is Near: When Humans Transcend Biology—Ray Kurzweil (Author)
  • Brunelleschi's Dome—Ross King (Author)
  • The Lives of the Artists Volume 1—Giorgio Vasari (Author), George Bull (Translator)
  • The Book Of Symbols: Reflections On Archetypal Images—ARAS
� Q&A with Dan Brown

Q. Inferno refers to Dante Alighieri�s The Divine Comedy. What is Dante’s significance? What features of his work or life inspired you?

A. The Divine Comedy—like The Mona Lisa—is one of those rare artistic achievements that transcends its moment in history and becomes an enduring cultural touchstone. Like Beethoven’s Ninth Symphony, The Divine Comedy speaks to us centuries after its creation and is considered an example of one of the finest works ever produced in its artistic field. For me, the most captivating quality of Dante Alighieri is his staggering influence on culture, religion, history, and the arts. In addition to codifying the early Christian vision of Hell, Dante’s work has inspired some of history’s greatest luminaries—Longfellow, Chaucer, Borges, Tchaikovsky, Liszt, Monteverdi, Michelangelo, Blake, Dal�—and even a few modern video game designers. Despite Dante’s enduring influence on the arts, however, most of us today have only a vague notion of what his work actually says—both literally and symbolically (which, of course, is of great interest to Robert Langdon). A few years ago, I became very excited about the prospect of writing a contemporary thriller that incorporated the philosophy, history, and text of Dante’s timeless descent into The Inferno.

Q. Where did do your research for Inferno? How long did you spend on it?

A. Researching Inferno began with six months of reading, including several translations of The Divine Comedy, various annotations by Dante scholars, historical texts about Dante’s life and philosophies, as well as a lot of background reading on Florence itself. At the same time, I was poring over all the new scientific information that I could find on a cutting edge technology that I had decided to incorporate into the novel. Once I had enough understanding of these topics to proceed, I traveled to Florence and Venice, where I was fortunate to meet with some wonderful art historians, librarians, and other scholars who helped me enormously.

Once this initial phase of research was complete, I began outlining and writing the novel. As is always the case, when a book begins to take shape, I am drawn in unexpected directions that require additional research. This was also the case with Inferno, which took about 3 years from conception to publication.

With respect to the process, the success of these novels has been a bit of a Catch-22. On one hand, I now have wonderful access to specialists, authorities, and even secret archives from which to draw information and inspiration. On the other hand, because there is increased speculation about my works in progress, I need to be increasingly discreet about the places I go and the specialists with whom I speak. Even so, there is one aspect of my research that will never change—making personal visits to the locations about which I’m writing. When it comes to capturing the feel of a novel’s setting, I find there is no substitute for being there in the flesh...even if sometimes I need to do it incognito.

Q. What kind of adventure will Robert Langdon face this time? Can you give us any sneak peak at the new novel?

A. Inferno is very much a Robert Langdon thriller. It’s filled with codes, symbols, art, and the exotic locations that my readers love to explore. In this novel, Dante Alighieri’s ancient literary masterpiece—The Divine Comedy—becomes a catalyst that inspires a macabre genius to unleash a scientific creation of enormous destructive potential. Robert Langdon must battle this dark adversary by deciphering a Dante-related riddle, which leads him to Florence, where he finds himself in a desperate race through a landscape of classical art, secret passageways, and futuristic technology.

Q. What made Florence the ideal location for Inferno?

A. No city on earth is more closely tied to Dante Alighieri. Dante grew up in Florence, fell in love in Florence, and began writing in Florence. Later in life, when he was exiled for political reasons, the longing he felt for his beloved Florence became a catalyst for The Divine Comedy. Through his enduring poem, Dante enjoyed the “last word” over his political enemies, banishing them to various rings of Inferno where they suffered terrible tortures.

From Publishers Weekly
The threat of world overpopulation is the latest assignment for Brown's art historian and accidental sleuth Robert Langdon. Awakening in a Florence hospital with no memory of the preceding 36 hours, Langdon and an attractive attending physician with an oversized intellect are immediately pursued by an ominous underground organization and the Italian police. Detailed tours of Florence, Venice, and Istanbul mean to establish setting, but instead bog down the story and border on showoffmanship. Relying on a deceased villain's trail of clues threaded through the text of Dante's The Divine Comedy, the duo attempt to unravel the events leading up to Langdon's amnesia and thwart a global genocide scheme. Suspension of disbelief is required as miraculous coincidences pile upon pure luck. Near the three-quarters point everything established gets upended and Brown, hoping to draw us in deeper, nearly drives us out. Though the prose is fast-paced and sharp, the burdensome dialogue only serves plot and back story, and is interspersed with unfortunate attempts at folksy humor. It's hard not to appreciate a present day mega-selling thriller that attempts a refresher course in Italian literature and European history. But the real mystery is in the book's denouement and how Brown can possibly bring his hero back for more. Agent: Heide Lange, Sanford J. Greenberger Associates. (May)

From Booklist
That Robert Langdon. He goes through more machinations in 72 hours than a phalanx of folk would in several lifetimes. This time out, the professor wakes up in a Florence hospital unable to remember the last several days. A bullet has grazed his head, and some bad people are after him, but with the help of the lovely Dr. Sienna Brooks, he’s able to escape—and escape and escape, as he slowly comprehends that a plague is quite deliberately about to be released, and it’s his job to figure out the puzzles and symbols that lead to its location. All of Brown’s books have a big idea underpinning them—the family of Jesus, freemasonry—and here one of them is Dante’s Inferno, a theme that will probably resonate more with readers familiar with the work, though many pages are spent explaining the man, his muse, and the influences that shaped the epic poem. The other theme sharing center stage concerns population control and humanity’s determination to be fruitful and multiply itself into oblivion. Is it a worthwhile endeavor to cull the human herd in order to save it? In posing this and other troubling questions, Brown weans himself away from the guidebook atmosphere that permeates the story, as Langdon and Brooks race from Florence to Venice to Istanbul, and asks readers to think about their own answers to the overpopulation dilemma. Fans will once more enjoy the through line of the Langdon formula—the race to find a find an iconic object at the corner of deadly thrills and plot twists. The negatives are here, too: paper-thin characters and windy descriptions. But for those hungry for more Brown, this has some meat on its bones. --Ilene Cooper

Most helpful customer reviews

124 of 127 people found the following review helpful.
which was excellent from the start to the end
By Michael Tatay
This is the first time that I have read Mr. Brown’s book and I found I just can’t help loving it. It is a complex tale in very interesting language, which was excellent from the start to the end. Dan Brown uses a lot of history and art into the story, which in a way feels like having an art lesson at house. The interesting subject, compelling characterizations, an appealing plot that moves easily from one scene to the next, also remind me of thinking about the world where we live in. What really hit me most is that it also presents some really interesting and deep questions, such as, the future of humanity and a legitimate threat to the species. A good book is not only excellent in its characters and its plots, but also able to inspire its readers to think, to ponder and to make progress. Therefore, I give this five stars and highly recommend you to read it.

2 of 2 people found the following review helpful.
A dissapointment of excess
By Jack Gates
I had enjoyed the first two books of this series, but I did not enjoy this one. It was not the plot at fault, because this was clever with unexpected twists. My reason was that there is a huge amount of detail about art and its history, Florence and Venice. At times it seems an entire page at a time is taken up with detail which often is not necessary for the plot. I grew bored as details of who crafted what and why and its relevance to what the characters were doing, or the detailing of the architecture of a building they were running past. By the midway point I had had enough. From then on I began skimming just to find out what happens in the end. No doubt those with a greater interest in art would have reveled in it, I was just bored. I was also irritated at having to search for the odd nugget to do with the plot amongst a wash of "stuff".
If the author produces another book like this I will not buy it.

25 of 26 people found the following review helpful.
Did it have to be so confused?
By Amazon Customer
The only clues to stop the villain are clues left by the villain, who was convinced he shouldn't be stopped. If that logic doesn't stop you, nor does the awful writing, you might like this. As Dante said, and repeatedly quoted in this book, "Abandon hope, ye who enter. Here."

See all 19926 customer reviews...

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